Seymours

What does it mean to be a luxury home estate agent?

If you are a seller with a high-value property, you may feel a little daunted at the prospect of selecting from the vast array of luxury home estate agents as you want to ensure your home is in the right hands. Prestige homes require exquisite marketing and extensive expertise to appeal to a selective audience. But, not all estate agencies claiming to specialise in this market area offer the same high-level service.

In this Seymour’s article, we’ll be detailing what our prestige homes offering can do for you when you’re looking to sell. And, hear from one of our dedicated partners, Lloyd Moss, as he shares what makes Seymours the go-to estate agent for high-value properties in the Surrey area and his passion for Seymours Prestige Homes

Why sell with Seymours Prestige Homes?

If you have a high-value property in Surrey, you’ll want to attract a highly specific buyer. To do so, you’ll need the marketing of your property to be elevated to a superior level. Seymours Prestige Homes can help you with exactly that, ensuring you appeal to the right home hunter and stand out from the competition in such a fierce market.

We know that the role of an estate agent has changed over the past decades, and we’ve evolved to provide you with the prestige services you need, recognising the individual needs of both the buyer and seller involved. As luxury home estate agents, we understand every person and property is unique and should therefore receive a fully tailored experience. Seymours Prestige Homes require different marketing strategies compared to other properties, in order to reach their optimal sale price. And, to do this effectively for your property, we have a range of different offices across the county – from the town centres to the surrounding villages.

Who runs the Seymours Prestige Homes?

All our offices do, simply because we all work as a team to maximise the marketing and the results for all our Prestige Homes clients. However, in Horsell, there is a dedicated Prestige Homes team headed up by myself, Lloyd Moss, and my colleague Franco Orlando. Together, we work closely with the Partners and Directors across the Seymours group and extended prestige network to offer a combination of both distinctive local and national advertising, coupled with an honest, reliable and proactive approach.

Over the years, we’ve been responsible for successfully selling many of the area’s most prestigious properties, thanks to our consistent passion and unrivalled dedication. It’s our people that set us apart; our personal approach is why our clients come back to us time and again; we’re your property partner for life.

“Passion and client-focused”

Highly recommended. We sold our property through Seymours Prestige at the end of last year. We spoke to a few ‘high end’ agents before choosing Seymours and went with them mainly for the passion of Lloyd Moss, and his knowledge of the area. During the process, we engaged with most of the Horsell office and were impressed by all of them. Since then we’ve been dealing with a number of agents (still trying to find a new house) and very few are of Seymour’s standard. Knowledge, passion and client-focused. 

Martyn James – Worplesdon Hill

Across the Surrey and Hampshire area, we have 19 connected local Seymours offices, strategically linked in the triangle between the A3 and the M25 and M3 corridors – we also have an office in Park Lane London and reach across the country via The Guild Of Property professionals which is an 800 plus office network of independent estate agent with a referral network of buyers. Each of our Seymours branches is owned and headed by at least one of our partners, maintaining our high levels and standards on which we have built our formidable reputation.

 What marketing strategies do you use?

We know it’s not enough to just market a high-value property utilising the same techniques you see every day. To distinguish your home, we go above and beyond to attract the lucrative buyers you’re after. Our professional, luxury home estate agents will produce a range of high-quality photographs, including aerial shots, elevated, and twilight pictures and aspirational lifestyle images. But, what do we do with this photography?

We create beautifully printed “coffee table” property brochures and share these stunning images with our extensive, national network to ensure you reach the right buyers. In addition, we’ll create a property film and drone tour shot in Ultra HD 4k resolution and set this to music, showcasing your property in the most impressive light.

However, we understand this very visible marketing approach is not for everyone. You may prefer to market your home discreetly, tailoring a low-key strategy rather than utilising the high exposure window displays and online advertising. This route is more common than you may think, yet equally as successful with Seymours by your side.

“Regular communication throughout the sale”

We were extremely impressed by the pragmatic approach of the whole team at Seymours Prestige when selling our home. From the start, the team ensured that everything we did in presenting the property to market contributed towards attracting a sale. Advice was given on some subtle changes to the dressing of the house which in turn led to some excellent photography that helped it to stand out from others on the market at the time. Viewings were conducted in a very professional manner and all staff took the time to ensure that they knew the important details of the house enabling them to convey this to potential purchasers. Regular communication throughout the sale process allowed us to establish a good dialogue with our buyer and helped to reduce the stress for all involved. In what was a difficult market, Seymours Prestige proved that they excel in selling homes.

Sue Bauer – Hook Heath

What’s the Guild of Property Professionals and what does it mean for me?

Seymours have been independently recognised as Surrey’s leading luxury home estate agents, and therefore awarded exclusive membership to the Guild of Property Professionals. What does this mean for you though?

This group is a national network of over 800 offices chosen as the very best in the location, just one agent is carefully selected in any given area ensuring that standards remain extraordinarily high. We liaise with any appropriate offices, as part of our local and extended network, to reach the widest, most valuable of audiences.

What are you most proud of?

Here at Seymours, we’ve always said we don’t sell houses, we market them! And, according to Rightmove data, since 2016 we have consistently sold more properties over the value of £1m+ than any other luxury home estate agent in Woking and the surrounding areas of surrey. Therefore, if you are looking to sell your high-value home, you are more likely to sell with Seymours.

We pride ourselves in eliminating the stress commonly associated with moving house – it’s not about selling the most, it’s about getting it right every time. I’m proud of each individual sale we agree. Our dedicated services mean we get to know each of our clients on a personal level and secure them the very best price, or hand them the new keys to their home having built a relationship with them over the course of their property journey.

“The network of branches in Surrey also increases proactive market exposure”

I have sold several properties via Seymour’s Prestige and would recommend them as an agent who are geared up to and specialise in properties over £1M. Lloyd Moss has built his team from the top employees at the other Seymour’s branches and all sales team members are fully briefed on the properties on offer, so no “Saturday girls or boys!” Their marketing budget is extensive and covers videos, glossy brochures and extensive advertising. The network of branches in Surrey also increases proactive market exposure, rather than just bunging it on Rightmove and wait for the phone to ring! 

 Jeff Lloyd – Hook Heath

What does it mean to be a luxury home estate agent?

Prestige homes are typically built with premium materials and finishes whilst also providing homeowners with the best amenities around. The prospective buyers have different needs compared to the usual house-hunter, generally, they tend to prioritise premium quality, upscale amenities, location and pristine architecture – open floor plans, outdoor pools, large gardens and smart home automation tend to be favoured, set within a stylish and ornate property. Typically, they are neutrally decorated spaces – almost blank canvases, allowing for those that come to view the property to envision their own furnishings and where they might inject their personality should they decide to make an offer. You need an estate agent with the expertise and experience to cater to these aspirational properties, skillfully providing local information and showcasing impressive spaces in a way that appeals to the lucrative, high-end buyer.

Seymours have a proven track record and years of experience selling properties within the Surrey area and can provide you with property peace of mind with a prestigious service you can rely upon. Our dedicated, passionate team will be on hand to offer you support and reassurance whenever you need it and we guarantee a proactive approach to secure you the best possible price for your home.

Sell your property with the experts today: choose Seymours Prestige Homes.

If you’d like free market advice or need an instant property valuation you can trust, get in touch with the Prestige Homes team at Seymours using this contact form, or call us at one of our 19 dedicated prestige branches here.